Use cases
Put commercial judgment to work.
One judgment system, applied wherever a limited commercial resource needs to go somewhere specific.
Who it is for first
Teams that cannot spend sellers on the wrong accounts
You sell outbound capacity to clients. Decide which accounts on a client's list deserve it before a sequence is written, and keep the evidence behind every PASS and every KILL. A workspace holds one active targeting policy at a time today.
SDR hours are what you sell. Know which accounts justify the first touch, which need more evidence first and which should leave the list.
Your team has more accounts than seller time. Put the list through your own targeting policy and send sellers to the accounts that pass.
Sales Targeting
Which accounts deserve seller attention?
Evaluate candidate accounts against evidence and counter-evidence. Give sellers a reason to pursue an account, hold it for research or exclude it.
Market Prioritization
Which segments or markets produce the strongest fit?
Review account decisions across candidate segments. Use the reasons behind fit and disqualification to inform where your team focuses next.
Research Resolution
Which accounts need more evidence before action?
RESEARCH_MORE identifies unresolved or conflicting dimensions. Focus the next research step on what would change the decision.
GTM Activation
Which decisions move into the systems your team already uses?
Use PASS decisions to guide the next commercial action, hold unresolved accounts for research and exclude disqualified accounts. Today your team carries the decision into those systems; a HubSpot decision loop is built and not yet active.